New Eden partners with cyberconIQ, a Behavioural Science Analytics Firm


Partnership to enhance Cultural Working Practices and Compliance Behaviours to Reduce Organizational Risk and Lower Professional Indemnity and Cyber Insurance Premiums.

LONDON, UK – January 11 2023 | New Eden continues to attract insurers who want to augment their conventional underwriting data, as well as clients who recognise that their culture is their most important business asset.
Now, New Eden looks to expand its behavioural science-based cultural analytics with a specific, cybersecurity education and remediation service, by developing a new partnership with cyberconIQ of the US, who have been very successful at enhancing on-line user behaviours and reducing overall human-factor cyber risk.
This in turn will enhance New Eden’s ability to assess overall insurance risk.

“We are excited by our partnership with LCM and New Eden. Together, we offer solutions that measurably address the risks of human factors attacks better than any generic training alternatives. Combining our unique value propositions, we can help the insurance industry and its clients navigate an increasingly dangerous online world to lower claims and to help stabilize premiums for all”, said Dr. James Norrie, CEO and founder of cyberconIQ.

Together with behavioral science-based Cultural Analytics firm New Eden and with the support of LCM Solutions (our global platform partner), cyberconIQ now has a strategic alliance partnership that extends the unique offerings of both for the benefit of clients and insurers alike, in the UK, as well as the US and Canada.

“We are also very excited to announce our new partnership with cyberconIQ, which combines our Cultural Risk Analytics and their Behavioural Science-based approach to minimizing cybersecurity and professional indemnity risks. To be able to say we are the only partnership in the world able to measure and improve risky behaviours and culture, and then reduce risk and insurance premiums at the same time, is just the start of the next part of our journey together. Exciting times indeed!”

Mark Langley-Sowter, Founder and CEO of New Eden

About New Eden
New Eden assesses a client’s overall risk culture, because culture and behaviours are responsible for over 90% of Professional Indemnity Insurance claims, and similarly, 90% of cyber breaches and risk.
We are a Cultural Analytics, Behaviour, Data and Insurance Technology business and are creating a community of like-minded professional, service-led businesses, primarily Solicitors, Accountants, Architects, IFAs, Surveyors and the Education sector who value how they manage and deliver their services, more than simply what they do. With this data, we are also enhancing the underwriting process for insurers and
improving insurance premiums for clients. To learn more, go to, or email us to book a demo today of both the ‘3BQs’ and cyberconIQ at

About cyberconIQ
Headquartered in York, PA, cyberconIQ was founded with the knowledge that technical approaches to cyber security alone do not address the prevalent issues we face today.
With years of research and development with financial industry leaders, Dr. James Norrie discovered that our foundational CYBERology™ approach – the intersection of cybersecurity and psychology – would improve security outcomes and would advance the risk and compliance culture within organizations world-wide. With proven results that are 8–10x more effective than generic training alternatives, cyberconIQ’s Human Defense
Platform measurably reduces the risk of a human-factors cyber breach or data leak.

About LCM Solutions
LCM Solutions Inc. is a globally networked intermediary and consultancy that represents over 100 years of hands on, C-suite executive experience within the commercial insurance, risk management and real estate investment/development industries. Our core expertise is identifying needs and gaps within the insurance industry and sourcing innovative technology and services to address the same. Predictive analytics and risk
prevention are the cornerstone of LCM’s customer engagements. We work with C-Suite decision makers to strategically align cultures, data and technologies resulting in collaborative partnership solutions with the common goal of reducing the total cost of risk for all parties. To learn more, visit:

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